Wellborons0NosyNeighbour was reading the latest edition of the Kitchissippi Times and stumbled across an ad for a new development coming to Hintonburg/Wellington West. The building looked intriguing, but very tall. So he visited the web site and twitter feed to get more information.

The web site boasted of “communal rooftop urban farm and weekend farmers market … pet borrowing service …and geothermal heating”. It was going to be 48 storeys located between the “Digestive Tract” and Artist’s quarter. And we both thought it’s got to be a joke, but who would go to all the trouble of paying for an ad (albeit in a community newspaper) and developing a web site. And if it were for real, what a contrast to the developers at the Pro Shine site.

On twitter, the Wellboron tweeted:

The Wellboron@TheWellboron 31 Mar

Shabby just got chic…come visit the interactive sales centre in our grand opening April 19th. Live where you feel alive…The Wellboron.

Well, as I was folding up the Kitchissippi Times into cat litter box origami, I saw the ad again.

Wellboron 2

I remembered it said grand opening April 19 and looked to the left of the tall tower. That’s when  I realized it’s part of the ad next to it. Good one Andrew King …. you got me. Maybe I’ll check out your  exhibition.

Advertisements